Landscaping & lawn care

Website design for landscaping and lawn-care companies.

Your work is visual, seasonal and local, and your website should show all three. We design websites that make services easy to understand, showcase completed projects, and make it simple for visitors to request a quote.

At a glance

Built for
Landscaping, lawn-care and outdoor-service companies
Our example
Riverstone Outdoor Services, a fictional concept project
Starting prices
Essential from $995 · Business from $1,995 · Custom from $3,495
To begin
A short online inquiry; no call required

Our landscaping concept

Riverstone Outdoor Services

  • Fictional Concept Project
  • Case Study Included
Read the Full Case Study Explore the Live Demo (opens in a new tab)
Riverstone Outdoor Services concept homepage on desktop: a lit house and garden at dusk with the headline “Beautiful Landscapes. Less Hassle.” and a banner stating it is a fictional demo website.

A complete website concept for a fictional landscaping company, designed and built by PixelWielder to show how service pages, project imagery and mobile navigation can work together. Riverstone is not a real business or a client project.

Riverstone is a fictional business. The live demo opens in a new tab, and its quote and contact forms are display-only.

Inside the case study

  1. 01The Brief
  2. 02The Design
  3. 03The Structure
  4. 04Responsive Decisions
  5. 05Quality Review
  6. 06What We Learned
Business
Landscaping and outdoor care (fictional)
Platform
Framer, with CMS-generated service pages
Tested
12 widths, from 1440 to 320 px
Scope
14 published URLs, including 6 CMS-generated service pages

Service pages

Organize services the way customers look for them.

Many people visiting a landscaping website are looking for one specific thing: lawn care, a patio, spring planting or tree work. If every service is crammed onto one page, they have to dig. If every minor task gets its own page, they have to click through thin pages to find anything.

A good structure sits in between. Give each core service its own section or page, describing what’s included, the kinds of properties you work on and what happens after someone asks for a quote. Group smaller tasks under the service they belong to.

For Riverstone, we built six service pages from one content collection in Framer’s CMS, so each page shares the same layout: an overview, a before-and-after comparison slider and a link to that service’s process section. Adding a seventh service means adding one entry, not designing a new page.

Lawn-care workers on a residential job, mowing the lawn and trimming the edges beside a brick house.Lawn-care workers on a residential job, mowing the lawn and trimming the edges beside a brick house.
Illustrative photo: lawn-care professionals at work. Not Riverstone or PixelWielder client work.Photo: Kenny Perez / Unsplash

Project photos

Let your real projects do the convincing.

Landscaping is bought on trust in what the finished result will look like, so photography often matters more than any headline. A few principles:

  • Use your own work. Photos of your actual projects, even phone photos taken in good light, beat stock images. Ask homeowners before you publish their property.
  • Show before and after. A comparison slider or side-by-side pair shows the change your crew made, not just a nice garden.
  • Caption with substance. A short note on the service and the type of property helps visitors picture their own project.
  • Keep it current. A gallery from three seasons ago tells visitors something too.

Riverstone’s photography is illustrative, since Riverstone isn’t a real company. Its image focal points were set per breakpoint, so the main subject stays in view on desktop, tablet and phone. Your own project photos deserve the same care.

Riverstone at real widths

Service pages and navigation, on desktop and phone.

Screens from the published Riverstone demo, cropped for presentation. Riverstone is a fictional concept business.

Explore the Live Demo (opens in a new tab)
The Riverstone concept site’s services overview on desktop: three service cards for tree pruning, seasonal planting and lawn care.
Desktop · Services overviewEach service card leads to its own CMS-generated page.
The Riverstone concept site on a phone, showing its “An Approach Built Around Your Property” section.
390 px · Approach sectionCards and imagery restacked for phones.
The Riverstone concept site’s open phone menu with large links to About, Services, Portfolio, Reviews and Contact, below the fictional-demo banner.
390 px · Open menuLarge tap targets for every link.

Mobile-friendly navigation

Designed for the phone in your customer’s hand.

Plenty of landscaping visitors find you on a phone, sometimes standing in the yard they want fixed. They need to see what you do, where you work and how to ask for a quote without pinching and zooming.

That’s why we focus on:

  • Readable navigation. A clear menu with large, easy-to-tap links, and a logo that stays legible at small sizes.
  • Phone-friendly layouts. Sections, cards and images rearranged for small screens, not simply shrunk.
  • A visible next step. The quote request stays easy to reach from every page.

On the Riverstone concept, we checked layouts at 12 widths, down to 320 pixels. The case study covers the details.

Quote requests

A quote request that asks the right questions.

A good quote form can save both of you a phone call. It should ask for what you actually need to respond, and nothing more:

  • Contact details. Their name and the best way to reach them.
  • Location. The property’s general area or ZIP code, so you can confirm you serve it.
  • The service. What they’re interested in, chosen from your actual services.
  • Timing and project. Rough timing, such as “this spring”, and a short description of the project.

Essential includes one standard contact form, and Business includes up to two, using the platform’s supported fields and workflow. Photo uploads, online scheduling, CRM connections and other specialty features aren’t standard; they’re scoped individually as part of a Custom project. On the Riverstone demo, the quote and contact forms are display-only and don’t submit.

Service areas

Make your service area unmistakable.

Inquiries from outside your area waste everyone’s time. Name the towns, counties or neighborhoods you genuinely serve in one clear place, and repeat the short version near your quote form.

You don’t need a separate, near-identical page for every town. Search engines can treat pages like that as low-value, and visitors notice. Keep the list accurate and consistent with your Google Business Profile, and update it when your area changes.

Curved stone steps and a circular paved area beside clipped hedges and autumn shrubs in a finished garden.Curved stone steps and a circular paved area beside clipped hedges and autumn shrubs in a finished garden.
Illustrative photo: finished hardscaping and planting. Not Riverstone or PixelWielder client work.Photo: Sergej (@skstrannik) / Unsplash

Packages for landscaping companies

Which package fits a landscaping business?

Starting prices are published, the design fee is project-based, and your written scope confirms exactly what’s included.

  • Essential · from $995

    • One responsive page, up to seven sections
    • Services, service area and project photos as sections
    • One standard contact or quote form

    Suits an owner-operator or a new crew that needs a polished first website.

  • Business · from $1,995

    • Up to five pages, such as Home, Services, Projects, About and Quote
    • Up to two standard forms
    • Two consolidated revision rounds

    Suits an established company with several distinct services.

  • Custom · from $3,495

    • Multi-service sites with CMS service pages
    • Before-and-after galleries and integrations, scoped in writing
    • Revision allowance set for your project

    A site on Riverstone’s scale (14 published URLs, including 6 CMS-generated service pages) would be scoped as a Custom project.

Questions

Questions landscaping companies ask.

Is Riverstone a real client?

No. Riverstone Outdoor Services is a fictional business we created to demonstrate our design and development work. Its team, reviews and photos are illustrative, and it’s labelled as a concept everywhere it appears. See it alongside our other work.

Can you use photos of our own jobs?

Yes, and we recommend it. You supply your photos and brand assets, and light editing and organization of your copy is included. Premium imagery and extensive original copywriting are quoted separately.

Do we need a page for every town we serve?

Usually not. One clear service-area section, kept accurate, serves visitors better than a set of near-identical town pages.

Can customers book or pay online?

Booking, payments and CRM connections aren’t standard features. If you need them, they’re scoped individually as part of a Custom project.

Is there a monthly fee?

Our design fee is project-based, not a monthly design subscription. Your domain, platform plan and hosting are separate costs, ordinarily billed to you directly by those providers. There’s no bundled ongoing maintenance; later changes are quoted separately.

Do you only work with companies near you?

No. We’re based in Richmond, Virginia, and work remotely with businesses across the United States, by email.

Start a similar project

Planning a website for your landscaping business?

Tell us about your services, your area and what you need your website to do. We’ll reply by email with a practical next step.

Start a Project Read the Case Study

Want to compare everything first? See all packages and what’s included.